Instagram - New sticker for promoting the company profile in Stories

Instagram is testing stickers that have allowed companies a new type of promotion of their business profile in stories. This will give brands another way to make their business accounts visible.

The novelty appeared in some test accounts, which have it among the Stories creative tools under the name Share Professional. After tapping the sticker, another screen opens with three small windows, in which Instagram places photos from the company's last three posts.

Although this is a minor update, it could be very useful for all business profiles. According to tests, it looks like user profiles could also tag their favorite brands in the new sticker.

This feature is strikingly similar to the gift cards that Instagram added to support small and medium-sized businesses during the pandemic.