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Meta ADS

Facebook advertising has become one of the cheapest ways to promote your products or services online.

Why should you use this form of advertising for your business?

  • Your current and potential customers spend a lot of time on social networks.

  • Advertising on Facebook is one of the most targeted forms of advertising. Its great advantage is the ability to precisely define your target group, which will reach the relevant audience. We can target by age, gender, interests, location, behavior.

  • Facebook advertising is one of the cheapest forms of advertising. Unlike traditional forms of advertising such as billboards or television advertising, FB advertising can reach a large group of people at a lower cost.

  • FB advertising is fast. Advertising on FB will reach thousands of people in one day with immediate results.

  • With Facebook advertising, you will increase traffic to your website and awareness of your brand. You can decide for yourself what your brand's goal is. It can be about increasing traffic, building awareness and more.

  • The results of FB advertising can be easily measured. You will be informed about the number of clicks, impressions, conversion.

  • FB advertising can increase the offline sales of your products or services. Many users see an ad, visit a website, but make a purchase directly from one of the establishments.

  • Facebook Remarketing - allows you to hit users who have visited your site, but at the moment did not buy or did not take the action you requested. You can reach them again via Facebook ad.

  • Facebook advertising raises awareness. If your ads reach the right people, they're likely to share them with friends. A great benefit of this type of advertising is its ability to spread the message orally.

  • Advertising on FB can help you get new email addresses for potential and current customers.

  • Advertising on Facebook will help you improve your SEO rankings. The search engine relies on social signals (ie how many likes, comments, shares are in the post).

  • FB advertising is real-time, so you can watch the progress of your campaign. If you're not happy with your results, you can edit and run your campaign again. If you are interested in a professional consultation, do not hesitate to contact us.


What is the price for Meta advertising?

Facebook advertising is based on the auction payment system, which means that the price at which our ad will be displayed is not precisely defined.

It is affected by many factors:


  • The time and day of the week that your ad campaign will run. Prices are higher in the busiest hours or days.

  • Your pricing strategy . You can set your own average price or set a price limit.

  • The location you choose. Different placements have different prices.

  • The relevance of the advertisement

  • The audience you target your Facebook ads to. The price will increase if competing advertisers try to reach the same users with their ads. Newsfeed on Facebook is limited.

What will you pay for?

Each advertiser can set their own pricing strategy. You decide for yourself which business model to use in your campaign:


  • Cost-per-click (CPC) - You pay only when a user clicks on your ad. They don't have to buy any of your products or services. He just has to click.

  • Cost-per-impression (CPM) - You pay for 1,000 impressions. This price is generally lower than the cost-per-click. If you want to build awareness of your product or brand, this method of payment is suitable for you.

  • Cost-per-action / conversion (CPA) - With this payment method, you pay only for a specific action on your site. It can be about filling out a form, signing up for a newsletter, ordering a product. On average, each click optimized for conversions leads to a conversion.


These business models will greatly affect the price you pay for. The cost per conversion can be more expensive than the cost per impression.

Where will the ads be placed?

Each advertiser also chooses the location where they want their ads to appear. You can set either Automatic or Custom placement. Each of these placements has its own specifics:


  • Automatic placement - Facebook automatically selects recommended placements for which your ads are good. It is decided based on your set goals and advertising.

  • Custom placement - Each advertiser can manually choose their own placement. Although you have 6 placements on offer, not every placement is suitable for you. For example, if you want users to download your mobile app, focus more on Mobile Newsfeed and the Audience Network. Conversely, you will not place your application on desktop devices.


You can choose these formats:


  • Static banner - this is one image that will be displayed on the desktop and on the mobile device. It is important that the image text does not exceed 20%. If it exceeds, it can be rejected by Facebook.

  • Carousel - we can insert 2 to 10 images in this format. This format offers advertisers many opportunities to promote a given product or service. You can show users the product catalog via Carousel.

  • Video - Facebook offers many available video formats.

  • Presentation - This ad format looks similar to video. You can set how long the images will last and how they will have their shape. However, you can use a maximum of 10 images.

  • Collection - consists of the main image, under which are placed 4 images from the product gallery. After clicking on the ad, the user will see a full-screen catalog of products, in which the price and product name are located. The main image or video is downloaded from the product catalog. The other 4 images can be chosen by the advertiser himself or by Facebook himself.

  • Canvas - with this type of format, just select the template offered by Facebook. Then the images and text are selected.


What is the difference between a Meta ad and a sponsored post?

Facebook ad is limited to 90 characters. This ad is usually intended to increase traffic to your site or to get a liking to your FB page. They can appear in the Newsfeed, in the right-hand column as a smaller ad, and on mobile devices.


A promoted post is another type of ad on Facebook. It usually starts as an organic post posted to your feed. You can promote it to raise awareness of your post. The advertised post will be displayed not only by fans of your Facebook page, but also by other users who are not fans of your FB page.


If you want to start using Facebook advertising, but you don't know how to do it, contact us . We will be happy to help you with it.

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