PPC ADVERTISING AND ITS BENEFITS
So what is PPC advertising? PPC advertising is a model of Internet advertising, for which the advertiser pays only if someone clicks on his advertisement. In general, when it comes to PPC advertising in Slovakia, this means in particular the search ad Google Ads (after the old Google AdWords) or PPC advertising on Facebook .
Pay only for conversion! Google's innovative system allows you to set your ad to pay only for conversions.
Google PPC advertising
Sometimes clients ask us, "Why should we pay for PPC advertising, and therefore pay for the display of our business in paid search results, when we can be there in the organic for free?".
The answer is quite clear, getting traffic through organic results is not easy at all. While your site appears in interesting positions, it can take a long time, even months, or your position will not improve at all, because your competition invests more time and money in SEO optimization.
Google's algorithm is set to prioritize sites with high-quality content that can cost a lot of professional and "copywriting" energy.
Therefore, if you need to achieve results in the foreseeable future, we recommend using PPC campaigns.
BENEFITS OF GOOGLE PPC ADVERTISING
Ability to immediately occupy the 1st position in search results and significantly increase relevant traffic to your site.
Continuous regulation of the flow of visitors to your website. In case you have too many queries, we can slow down the campaign or turn it off completely for a while.
Segmented targeting - we can target campaigns exactly according to your requirements. Campaign targeting is possible at the level of states, cities or regions and the language used.
There is no minimum or maximum budget per campaign - the advantage of ppc advertising is that it is suitable for both "small" and "big players". Your budget can be 200 € or even 1000 € / month.
PRICE OF PPC ADVERTISING
The price of PPC campaigns on Google depends on several factors. They are in particular:
Landing page quality
Ad Clickthrough Rate (CTR)
Relevance of ads on Google
The maximum cost- per-click that your competition is willing to pay
The number of competitors for the term. The higher the competition, the higher the cost per click.
Seasonality . There are times when the cost of clicks for selected keywords increases or decreases. This is especially true for seasonal goods and services.
In our experience, however, the prices of ppc advertising in Slovakia range from 0.05 € to 1 € per click. In the case of highly competitive words, such as "mortgage", 1 click can cost € 2 - € 3. However, such prices are an exception in Slovakia.
We recommend advertisers to start with a budget of at least € 200 / month. As a bonus, you can get a € 75 credit for free .
PPC ADVERTISING ON THE META
The main advantage of Facebook PPC advertising is the ability to reach the target group based on demographic and interest parameters. For example, we can target the campaign to men, aged 30-45, who have a positive attitude towards ŠKODA cars.
A very important part of Facebook advertising is the ability to target advertising to people who have already visited your website - Remarketing.
It is interesting that we have more than 1.5 million users in Slovakia, which makes Facebook a very interesting advertising channel. Facebook has long ceased to be the exclusive territory of teenagers, but it is also largely represented by "economically independent individuals", even seniors.
COST OF PPC ADVERTISING ON THE META
The cost-per-click for Facebook PPC campaigns is affected by the maximum cost-per-click and ad performance.
In our experience, we recommend a minimum advertising budget of € 200 / month.
Amazon ads work on a pay-per-click (PPC) basis, which means that advertisers only pay if a user clicks on their ad. Advertisers can choose to target their ads based on keywords, products, interests, or other factors, and can set a budget and bid for ad placement in Amazon's search results and product detail pages.
When a user searches for a product on Amazon, the search algorithm determines which ads to display based on the user's search query and the advertiser's offer and relevance. The ad appears next to the organic search results or on the product detail page, and the user can click on the ad to view the advertiser's product or website.
The cost of clicking on an ad is determined by the advertiser's bid, but the ad placement is determined by a combination of the bid and the ad's relevance to the user's search query. Amazon's algorithm considers various factors such as click-through rate, product price, and customer ratings to determine the relevance of an ad and the likelihood that a user will make a purchase.
Advantages of Amazon Ads
Target audience: Amazon ads allow advertisers to reach their target audience because Amazon users already search and buy products in specific categories, which increases the likelihood of ad success.
Effectiveness: Amazon's goal is to sell more products, so their ads are highly effective and increase conversions. Advertisers can also track the performance of their ads and optimize them for better results.
Competitive Advantage: Advertising on Amazon allows small and medium-sized businesses to compete with big brands and achieve online sales success.
Low cost: Amazon ads are relatively cheap because advertisers only pay per click, which means they don't have to invest a lot of money in an ad that may not produce the expected results.
Simplicity: Advertising on Amazon is simple and clear. Advertisers can set up their ads quickly and easily and track their performance in real time.
Overall, Amazon ads can help advertisers increase their website traffic and product sales, reach new customers, and gain a competitive edge in the marketplace.
Did you know that up to 86% of people search for goods and services over the Internet?
At the same time, up to 98% of users choose the business displayed on the first page of Google's results.
Are you there too?